But (there is actually a saying that says) "realy elegant and beautiful cars look good even in white".
Fact is, white enhances the lines of any car. If they are pure, fluid, in a world if the car is elegant, it'll show. If it is not, it'll suck.
Perfect examples of this are the Toyota 2000GT or the Datsun 240Z (Fairlady) and more modern ones like the NSX-R (or most Type R Civics). Or the hyper modern Nissan GT-R. Their unique original lines shine brighter in white.
So traditionally they were either that awesome, or vans...
But now? Anything comes in white! I don't know if it's an Apple thing or not.
I can get that some manufacturers were trying to impress people, maybe even deliberately thinking "here look, even in white, it's beautiful!".
Fisrt one I recall was the BMW X6 M. And I remember thinking just that... "That's bold. And kinda looks good. Very different from an X5 or X3 (don't even get me started on the X1). Those could never look like this. Well played!" (still wouldn't get one in white...).
Then suddenly I look closer and it wasn't the first:
I mean, really? White for me shows me the exact point where the designer pulled a line to slice and stretch the top up on a 5, 3 or 1 series. And the squared wheel arches and those bumpers? It looks terrible to me...
Audi too. R8 looks decent. But SUV's?
"Exotics" always had some white optional colors and Lamborghini had a lot of white Countachs'.
And this white Aventador it's not realy white, or it'd suck...
A white GT-R? Sick. A plain white Juke-R??? Sickening.
And Porsche, the RS 4.0 looks stuning in white. But Panamera? Cayene??
I get the White is the new black – for cars that is. But if that was the purpose, it's dead now.
Seriously, when a Renault Megane Estate is 'allowed' to come in white, with silver plastic roof bars, black window frames and door protections (those huge stumps at the bottom) with silver door handles, silver plastic in the fog light hub siding the black grill, silver and black mirrors, and a silver "extractor" in the rear...
White is only enhancing how drunk the design team was when they were doing their color coordinations for that catalogue.
Seriously, look close at that for a few minutes. Look at the mess of colours and contrasts:
And this is a good press photo! The best it can look, almost acceptable. The one I saw live was nauseating to look at. If you see one of these, take good long look and then tell me if you (still?) like it.
Pretty sure somewhere someone got promoted or is getting credit for the sales these are getting. And it looks terrible. It's only selling cause white is "trending".
But anyway, ultimately it's the buyers fault. I would never be caught in any of these white cars. They either look terrible and the white enhances it, or convey the message "look at me, I'm in a white fashion car!".
Me, I'll stick to the shadow in my usual discrete metallic grey...